Taking on select projects

Cut your app down to the version that ships and makes money.

Most half-built apps aren't stuck because the founder can't code. They're stuck because nobody has said which three features are the core and which ones to cut. That's the call I make first, then I build the rest with you: the app, the systems around it, and the release pipeline that keeps it moving. I've taken products from empty repo to 50,000+ monthly active users.

0 → 1 Taking projects from concept to launch
3x your release frequency by working lean
8+ yrs across Web, Mobile, and IoT

How I work

Three things you'll notice in the first two weeks of working with me.

01

Small releases, real conversations

I ship in small increments, early and often, and I talk directly with the people the software is for. Scope gets refined in the open, not in a backlog. That's the agile manifesto as written, not agile as ceremony. It's rarer than it should be, and it's how products actually get better every week.

02

Problems don't stay in my lane

Every digital business is in some fashion a software business, so most problems (product, marketing, operations, revenue) have a software-shaped piece. When something is hurting the business, I treat fixing it as part of the job, with whatever I can move from wherever I sit.

03

Fast ramp, any stack

My depth is React, React Native, Next.js, and AWS, but I've delivered across data visualization, DevOps automation, backend systems, and rapid prototyping. A new stack is a short ramp, not a blocker. I learn what the problem needs and get to shipping.

Ways to work together

Three ways in, smallest first. Each one stands on its own, and each one sets up the next if it makes sense.

Launch Readiness Review

From $750 · 3 business days

For a founder with a half-built app who isn't sure what's blocking launch.

A 60-minute intake, a review of your code and product, then a written plan: what's core, what to cut, and what's actually in the way. Ends with a 45-minute findings call.

Book a review
Most common starting point

Last-Mile Sprint

From $5,000 · about 2 weeks

For a founder whose revenue core is close but not shipping.

By an agreed date, your core revenue path is built and in production or TestFlight. Up to two agreed outcomes, working PRs, deploy docs, and two stakeholder reviews along the way.

Start a sprint

Fractional Founding Engineer

From $3,000/mo · 8–12 hrs/week

For a founder who needs a senior engineer but can't yet justify a full-time hire.

Part-time senior engineering: architecture calls, delivery planning, code review, and hands-on build, with a written summary every week. Reserved availability, no rigid lock-in.

Talk it through

Every engagement starts with a signed agreement, a deposit, and a named decision-maker. Unknown or legacy code is quoted after a Review, never fixed-price sight-unseen.

Beyond the packaged work

Not a founder cutting an app to its core? These are the broader engagements I take, from a few weeks to a few months.

MVP & new product builds From idea to a live, usable product: web, mobile, or both — with the infrastructure to grow.
Mobile apps (React Native / Expo) iOS + Android from one codebase, through app-store review and into users' hands.
Rescue & accelerate existing products Unstick a stalled codebase, stabilize what's fragile, and get the release cadence back.
CI/CD & delivery infrastructure Pipelines, automation, and cloud setup (AWS) so shipping becomes routine instead of an event.
Fractional technical lead Direction, code review, and delivery discipline for a small team — without a full-time hire.
Not sure it fits a box? Bring me the problem. If there's a technical path to solving it, I'll find it — or tell you plainly if I'm not the right person.

Track record

The short version. The case studies have the products themselves.

On-Point Instrument Sharpening

2026 · Full-stack developer (solo build)

Built a full-stack app end to end for a small business that sharpens dental instruments: a public scheduling form for clients and an admin portal to run the shop. Appointment scheduling and time blocking, order tracking, two-way client messaging, and testimonials. Shipping now.

Tactacam

2022–2026 · Engineer → Lead Developer

Grew a React Native + Next.js platform from zero to 50,000 monthly active users in under two years. Led a team of five, shipped monetization features, and owned CI/CD — roughly tripling release frequency.

SAE International

2021

Built complex onboarding flows in Angular for a core revenue product and contributed shared UI components used across 10+ internal applications.

DDI & Federated Investors

2017–2020

Data visualization, mobile development, DevOps automation, and rapid prototyping — frontend and backend, with production delivery ownership throughout.

Work with me

Tell me what you're trying to build or fix. I read every message and reply within one business day — usually with a question or two, sometimes with a sketch of how I'd approach it.

Prefer email? 23mwest@gmail.com — same inbox, same response time.

Michael J West · Pittsburgh, PA · B.S. Computer Engineering, University of Pittsburgh GitHub LinkedIn Email